Florida Players Branding

Tools Used: Adobe Illustrator, Adobe Photoshop

Background

Student Run theatre organization Florida Players is one of the longest running student organizations at the University of Florida. The org has a rich history of productions dating back to the 1950s. Today, Florida Players is one of the largest and most active student organizations on campus.

Problem

Florida Player’s brand did not represent the fun, inviting, creative atmosphere of the organization. Florida Players sought to reach a larger body of students and better communicate their personality with a refreshed brand presence.