LG Heat Pump Campaign

More Than Just Hot

LG’s line of heat pumps are an emerging way for individuals to heat and cool their homes and businesses sustainably. With the product name “Heat Pump” comes the assumption that heat pumps simply heat indoor spaces, but they do much more than that. To correct this assumption, LG required a digital campaign and landing page with messaging aiming to educate customers on everything LG’s heat pumps can do.

Below is a selection of promotional collateral from the campaign.