Ponce City Market End of Summer Luau

A Taste of Hawaii in The Big City

End of Summer Luau is Ponce City Roof’s final rooftop event of the summer. To promote this event I was tasked with designing a full suite of social, print, and email collateral that paired well with the summer’s preceding event, the Endless Summer Beach Bar.

Hula Till You Drop

To develop the art direction for this project, I first designed the animated digital poster that would live on promotional television sets on location at Ponce City Market.

Tropic Like It’s Hot

Below is a selection of the full promotional line designed for the event.