Westlake Pipe & Fittings Animations

Go With The Flow

Westlake Pipe and Fittings is a North American distributor of sustainable PVC pipe products. Despite their innovative product line, their display and animated collateral was rendered directly from engineering software and lacked the fresh feel that customers expect from modern brands.

Bringing Infrastructure to The Third Dimension

Through technical documentation I was able to accurately re-create and animate the Certa-Lok locking mechanism in 3D space and develop an art direction that matched the cutting edge utility of the product.

Below is a selection of the collateral from the campaign